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Conference Session Recordings

BEST Webcast Series Jiffy Lube University A Success Story

Speaker: Kenneth Barber

Have you ever considered creating a learning brand for your training program? Ever wondered how to make your learning brand significant within your organization? Ever considered the benefit of external validation to the success of your learning brand? Join Ken Barber, Manager of Learning & Development for Jiffy Lube International on June 20th and learn the Three Steps to building a learning brand, and why it matters. Ken will explain the life cycle of a brand, and provide insight on how external award competition can sharpen your skills, encourage your team, and win support from your business and customers. The session will be non-technical, conversational, and filled with simple, practical ideas you can implement in your program. Ken is a popular speaker at ASTD and other industry conferences and Jiffy Lube University is one of the most highly decorated training programs in America.

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