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Measurement & Evaluation

The Bottom Line on ROI

Speaker: Patti P. Phillips

Business fundamentals teach us that ROI is the ultimate measure of profitability. This simple metric compares the benefits of an investment to the investment itself. ROI has a long history of use in a variety of fields, including learning and development. Join us for this one-hour webinar as Patti Phillips describes ROI in terms of what it is and how it is applied to programs in global organizations. Referencing examples from her most recent books, Measuring ROI in Learning and Development (ASTD, 2012) and Measuring the Success of Coaching (ASTD, 2012) Patti will describe the application of the ROI Methodology to programs such as coaching, Six Sigma Training, consultative selling, and others. Upon completion of this webinar, you will be able to: Define ROI in terms stakeholders understand Determine how the ROI Methodology can be applied to a variety of programs Determine which programs are suitable for evaluation up to ROI



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