Measurement & Evaluation
Measuring the ROI of Public Speaking Beyond the Warm Fuzzies
Speaker: David Dec
This event will teach the public speaker how to show their clients the benefits of hiring them for a public speaking event using tried and tested methods of ROI. Participants will be able to answer one or all of these questions:
Will this make me money?
Will this save me money?
Will this solve a problem?
Attendees will then be able to report on these results showing their clients the ROI of their speaking engagements. Reporting on the ROI level of evaluation is a powerful tool for the public speaker to sell their services and improve their clients’ business. By the end of this webcast, attendees will learn how to:
Define the ROI process for public speaking opportunities
Determine if ROI is right for their service
Map the ROI to a client’s requirements from a public speaking engagement
Communicate on industry and client specific results of public speaking opportunities and training
Put the puzzle together: Evaluation process of public speaking engagements
Overcome the Barriers of ROI
Report data so that they are perceived as usable and relevant to the target audience