Organization Development Fundamentals: Managing Strategic Change
Speaker: William J. Rothwell, Cavil Anderson, and Cynthia Petrovich-Corn
About 60 percent of all organizational change efforts fail. And some authorities believe that the quintessential management competency for the future will be the ability to manage change. But how can change be managed? And is it even possible?
Organization development (OD) has been around for a long time. But OD is not taught in most business schools, a fact that complicates matters when it comes to managers trying to lead change with and through people. Too often the project plan is elevated above the people—which is when human resistance to change ends up destroying the change project. This webcast introduces OD fundamentals as a means by which to manage strategic change successfully.
After attending this session, participants will be able to:
* define OD
* explain how OD differs from change management
* discuss approaches to OD and how they may be applied to change efforts
* reduce resistance to change by building buy-in and ownership among those affected by change.