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Career Management

Defining Your Personal Brand

Speaker: Dorie Clark

What do you want to be known for? To succeed in today's competitive job market and build the career you want, you need to define your personal brand and ensure others understand the contribution only you can make. In this webcast, former presidential campaign spokeswoman Dorie Clark, author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013) will discuss concrete strategies to help you build a powerful brand. You'll learn how to: • Identify the unique leverage - whether it's skills, experience, or mindset - that makes you valuable in a new context • Create a compelling narrative that draws professional opportunities to you • Build your credibility so you're perceived as an authority in your chosen field • Identify the people whose help you'll need - mentors, sponsors and allies- and mobilize them on your behalf • Enhance your impact and dramatically increase the number and quality of people who recognize your professional value

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