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ATD Chapters

Let’s Get Social Expanding Your Chapter’s Reach Through Social Media

Join Roger Buskill, Debbie Richards, Paul Signorelli, Don Weobong, and Samantha Herman for an hour-long, highly interactive flipped classroom exploration designed to help you rethink how we use social media to engage and serve chapter members and prospective members. Topics to be covered include challenges for chapters, best practices, and tips, along with tools and resources. You will leave the session able to explain how social media platforms can increase engagement with our on-site and online members. You’ll also take away at least three examples you can incorporate into your own work and ideas for at least two actions you will immediately incorporate into your chapter’s social media efforts to serve or engage current and prospective members. For those interested in taking a flipped classroom approach to the session, the following videos should be reviewed before you watch the video: “Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media.” J.H. Keitzmann, K. Hermkens, I.P. McCarthy, and B.S. Silvestre YouTube, posted February 21, 2014 (6 minutes, 24 seconds) https://www.youtube.com/watch?v=wxcx1U7aBdA&feature=youtu.be “Big Give” (event promotional video) David Stoffel, ATD Sacramento Chapter YouTube, posted January 10, 2017 (56 seconds) https://www.youtube.com/watch?v=Z5Q_Q2ukpyE Explore another chapter’s Twitter feed: https://twitter.com/atdchapters/lists/atd-chapters

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