ATD Highlights
SELL 2024 Keynote Presentation
Two seemingly contrasting truths exist within B2B sales organizations: (1) Today’s sellers desire and demand, more than ever, a working culture that emphasizes personal and professional development opportunities; and (2) Sellers feel they have little to no time to squeeze learning into their busy daily routines. This dichotomy creates tension and friction for revenue leaders seeking to attract, onboard, and optimize the long-term contributions of their sales and other customer-facing team members and challenges even the most talented enablement leaders in the delivery of effective training.
Quite often, revenue enablement teams quickly turn to technology to solve this problem, but “a fool with a tool is still a fool.” While tech platforms will help scale and automate great enablement, practitioners need to ensure that their approach has a solid foundation. The speaker’s company has discovered what best-of-breed revenue enablement teams deploy to maximize seller learning while minimizing drag on their productivity.
In this session, you will:
Learn key insights into how to think about the no time/high need for development.
Identify the four key tenets of peak sales learning—What, When, How, and Who—that will help resolve the inherent conflict between sales learning desires and sales learning capacity.
Walk away with helpful takeaways and best practices from sales organizations that are navigating the development terrain.
