ATD Highlights
Curb the Usage Slump: 7 Tips to Get Started Marketing Your E-Learning Initiative
Speaker: Samantha Marsden, Jessica Layfield
When it comes to your training program, it's common to be optimistic and think, “If we build it, they will come.” And while initial excitement may result in high usage, building long-term interest in an L&D initiative requires regular communication regarding benefits and content. Join us for this live interactive webcast to learn how to start building your L&D engagement toolkit, from creating objectives, to branding your initiative, and keeping employees engaged once your program has launched.
During this webcast, you will learn:
-Strategies to identify employee benefits of your learning program that support business goals and how to start promoting those benefits
-How to develop your internal marketing brand and why it’s important for increasing learner engagement
-Real-life examples and templates to share for training program launch emails and marketing materials
