In this session, you will determine the best way to communicate the value of your content to your audience. The session will use video examples from popular movies and TV shows so you can see how the tools presented to can be used make (or break) how an audience responds to your message. These tools and techniques can be used in everyday business settings, as well as during training. This session was recorded at the ATD 2019 International Conference & EXPO, May 19 - 22, 2019 in Washington D.C.