Lead With a Story—7 Strategies for Telling Stories That Inspire, Influence, and Engage (TU204)
Speaker: Doug Stevenson
Are you a strong leader who gives weak presentations? Far too often, leaders fail to inspire people. While their presentations are content rich, they are often boring. Stories are a more effective delivery mechanism of information than text. When you tell a story, you activate the listeners' brain, which causes them to actively participate in the story. Stories stimulate the imagination and engage the listeners' emotions. Emotion is the fast lane to the brain, and we remember emotionally charged events, but we don't remember facts and data. Discover why stories are more effective than facts, data, and research to change hearts and minds. If you want to inspire confidence, establish instant rapport, and build a foundation of trust when you speak, this session will show you the way. You will learn how to choose, craft, and deliver stories and leave with tools that can help you tell a story that makes you relax and your audiences applaud.
