Capturing Elusive Level 3 Data: The Secrets of Survey Design (M109)
Speaker: Ken Phillips
What is the most common method used to conduct Level 3 evaluations? According to the 2016 ATD research report Evaluating Learning: Getting to Measurements That Matter it is administering a participant survey, with 74 percent of organizations reporting using this method. Unfortunately, many of these surveys miss the mark because of poorly written questions, faulty survey formatting, and the use of measurement scales that potentially create bias in the data collected. In this session, you will learn practical tips and techniques for overcoming these mistakes and how to create participant surveys that capture valid, scientifically sound Level 3 data. The tips and techniques presented are based on current research results in survey design methodology from the fields of education and the behavioral sciences.
