It seems that the shared perspective of learners and designers about e-learning is that much of it is not very good: it's boring, the interactions don't teach, the media is unhelpful, and so on. This is in spite of the fact that well-meaning designers are following long-established models and doing exactly what most authoring tools have made easy. When pushed, many designers know that what they are doing is flawed, but there's little guidance to do anything better. Many e-learning solutions are not complex or difficult to achieve—mainly what is needed is a focus on the essential aspects of learning that have been overlooked in the haste to rely on technology alone. In this session, you will learn 10 straightforward and powerful principles to guide e-learning design. The principles focus on issues of feedback, learner actions, usefulness of templates, motivation, risk, and content. Appropriate to any content and applicable to any authoring tool, these principles will empower designers to make concrete design changes that improve the impact of their e-learning courses.